I wrote this book to give back to small business, as I realised that the problems and experiences I encountered in my journey were the same for thousands of other businesses and their owners.
If a small business owner only takes away one thing as a result of reading this book, then I feel very happy that my book, Paulisms, has been a success.
The book is targeted at the small business owner, however from my experience in dealing with larger companies, they too can pick up on some of these gold nuggets.
I was struggling to write a summary to the book, and when I was out walking on a secluded beach, I suddenly thought that I should use one of my nuggets from the book, the 80/20 rule, to pull the book summary together.
There are over 55 Paulisms in my book; therefore, I will summarise 20%, or 11, of my favourite takeaways and hopefully give you 80% of the takeaways from the book.